Branding for Balance Nutrition & Lifestyle
I’ve recently finished working on a brand identity for Balance Nutrition & Lifestyle. Balance is a new business ran by Deb Ledgard, a registered Naturopathic Nutritional Therapist in Yorkshire. I had a lovely time chatting with Deb and getting to know her and her services. She had a pretty clear idea of wanting a dandelion and/or infinity symbol in her logo, symbolising balance, calmness and life. I incorporated these two symbols together to create the motifs for her logo, along with a calming palette of green, blue and neutrals. The custom illustrations are my favourite part of this brand, and they really bring everything together and give Deb more options for using her brand moving forwards (I also used them in the set of social media templates I created for her)
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